Behind the Westmoreland Trial of 1984
What Was so Wrong with the CBS Program, The Uncounted
Enemy (1982)
Copyrighted by the VVI circa 1984
by
Professor Peter C. Rollins, Ph.D.; Department of English
Oklahoma State University
VVI Editorial comments: Dr
Rollins was a USMC combat platoon leader in Vietnam and received
his Ph.D. from Harvard University. |
On Friday, January 21, 1982, major daily newspapers
in Boston, New York, Washington, and Chicago carried a full-page advertisement
for a Saturday night documentary on CBS. An artist's drawing placed the
reader in a full, high angle position, looking down from the ceiling
at a roundtable discussion chaired by a two-star general. Seven members
of his staff surrounded the table over which was written in capital letters, "CONSPIRACY." Viewers
were promised an expose which would reveal "a deliberate
plot to fool the American public, the Congress, and perhaps even the
White House into believing we were winning a war that we in fact were
losing" (Benjamin, Fair Play, ill. 1). The advertisement
certainly did not reach the masses; the program drew a very small audience,
coming in dead last in the ratings for that week. However, The Uncounted
Enemy: A Vietnam Deception was watched by an important minority audience:
some, to include General William Westmoreland, the "heavy" of
the show, were incensed by its distortions; many more were convinced
by the program that CBS had caught people in high places betraying the
public trust.
Shortly after the program, General Westmoreland began
to receive calls from friends and family, asking him if the thesis of
the program--that he suppressed information about Viet Cong offensive
capabilities--were really true. Even his daughter called! Within
days, veterans groups were denouncing their former commander. Quite understandably,
the supreme commander in Vietnam (1964-68) began a slow, uphill battle
to regain his honor. The counter-offensive would not come to a halt until
February 18, 1985 when Westmoreland and his lawyer, Dan Burt, received
a public statement from CBS attesting that, whatever the contentions
of its programs, the network did not believe " General Westmoreland
was unpatriotic and disloyal in performing his duties as he saw them" (Brewin,
345).
Some four years later, memory of the "Westmoreland
Trail" is beginning to wane. Most people I ask about the struggle
remember that the general withdrew and therefore assume that Westmoreland
was guilty of the "conspiracy" which The Uncounted Enemy exposed.
Few remember that CBS withdrew the charge of conspiracy some eight months
prior to the out-of-court settlement of Westmoreland's $120 million suit.
Almost no one has seen the documentary which precipitated the struggle.
This paper will summarize the essence of the charges presented by The
Uncounted Enemy (hereafter TUE) and then critique the program
under some basic cinematic rubrics. Hopefully, the study will become
a basis for a documentary critiques of the entire CBS-Westmoreland argon.
The Uncounted Enemy: A Brief Synopsis
In his introduction, host Mike Wallace explains that
the Tet offensive of 1968 was a surprise because neither the President
nor the American public was aware of the true size of enemy forces prior
to that climactic nation-wide offensive in the latter part of January.
...tonight we're going to present evidence of what we
have come to believe was a conscious effort--indeed a conspiracy at the
highest levels of American intelligence--to suppress and alter critical
intelligence on the enemy leading up to the Tet offensive...
The remainder of the five act documentary attempts to
trace the manner by which the "conspiracy" was carried out
by General William Westmoreland and his staff at the Military Assistance
Command Vietnam (MACV) between August, 1967 and March 1968.
Act one portrays consultant Sam Adams
as an unheeded CIA analyst whose prescient readings of enemy strength
figures were ignored. File footage shows that domestic political turmoil
in the United States over an unpopular war makes Adams' news politically
dangerous. General William Westmoreland is then presented in his role
as a salesman of good news about progress in Vietnam to an impatient
American public. While Westmoreland shows familiarity with the Sam Adams
thesis, his dismissal of it on camera is halting and unconvincing. In
addition, apparently disillusioned members of the MACV intelligence staff
and introduced to question the wisdom of Westmoreland's use of their
work. One source, General Joseph McChristian, goes so far as to state
that, as a West Point graduate, he could not participate in the juggling
of intelligence figures during wartime; it would be a violation of Military
Academy' 5 code of honor. Wallace implies at the close of act one that
McChristian was rotated back to the U.S. because of his opposition to
Westmoreland's immoral effort to suppress intelligence concerning rising
enemy strength.
Act two traces the details of suppression.
George MacArthur reports that his estimates of enemy strength were arbitrarily
cut by superiors. George Allen, a crony and supporter of Sam Adams, states
that the CIA--indeed, the entire intelligence community--was making a
grave error by ignoring the figures. Adams describes a meeting with the
CIA's Board of National Estimates at which his good friend from MACV,
Colonel Gains Hawkins, argued for Westmoreland numbers (called "the
command figures") even though his work as an analyst had led him
to much higher estimates. Wallace leads Hawkins through a series of reflections
of the tragic fallout. The host speaks for Hawkins when he says "American
troops are going to have to face a much larger enemy... a lot of them
are going to get slaughtered" [in the Tet offensive]. Wallace's
tone clearly emphasizes that the "command figures" are politically
determined while the numbers projected by Adams, Hawkins, and McChristian
are dispassionately accurate. McChristian ends the second act with the
powerful statement of a West Point graduate's devotion to "Duty,
Honor, Country" when confronted with a choice between political
expediency and truth.
Act three narrows in
on the debate over "the Order of Battle," the comprehensive
estimate by the American intelligence community of the enemy's overall
offensive capability. Late in 1967, General Westmoreland proposed that
the Viet Cong's Self-Defense Forces--people in villages who could be
used to carry ammunition, dig pungy pits, plant mines--be removed from
the body of the Order of Battle and, instead, be carried in the narrative
portion of the report. Looking very uncomfortable as he defends this
decision, Westmoreland argues that the Self Defense forces had no offensive
capability, that "this is a non-issue."
On the contrary, the issue would become, according to
Wallace, "one of the most bitterly fought battles in the history
of American intelligence." George Allen (CIA) and George Hamscher
(Army Intelligence) return to discredit Westmoreland' s decision. File
footage from 1967 resurrects the statements about good news just as the
enemy is shown to be planning the nation-wide attacks which would be
known as the Tet Offensive. The result is an impression that there is
an enormous gap between irreducible facts and government fantasies.
Act four shifts the story for the Viet
Cong strength figures to estimates of North Vietnamese main force units.
The Westmoreland of 1967, appearing on Meet the Press, is shown
disagreeing with the Westmoreland of 1981. Colonel Everette Parkins,
we are told, was fired for defending accurate numbers to his superior.
We meet the villain in the suppression efforts, General Daniel Graham,
who is allowed twenty-two seconds in the program to defend his own and
the command position. An apparently flustered and stammering Westmoreland
contributes little to support Graham against a montage of criticisms
by MACV and CIA lower echelon officers frustrated about the unwillingness
of top commanders to accept their evaluations. Wallace concludes the
act with an unavoidable insight:
"And so, the President of the United States, the
American Army in Vietnam and the American public back home were destined
to be caught totally unprepared for the size of the attack that was coming
the following month." As the show moves to commercials, the
central thesis about the origins and results of "conspiracy" have
been made. What remains is to demonstrate the tragic consequences of
the dishonorable effort by the military and political conspirators.
Act five and the epilogue of The
Uncounted Enemy spell out lessons about the real reason
for our defeat in Vietnam. The Tet attacks surprised everyone in Vietnam
and set the Joint Chiefs of Staff into a tailspin; they begged for
immediate reinforcements and for the President to mobilize the reserves.
During a special report evaluating the impact of the Tet offensive,
Walter Cronkite-- "articulating the sentiment growing in the country
that Tet was a devastating setback"--called for a turnabout in
policy and for immediate negotiations make the best of a "stalemate."
Westmoreland, in his interview with Wallace, cites incorrect
figures which are then examined graphically on screen to accent the obvious
fallacy of the command policy. Wallace asks rhetorically: "If
so many Viet Cong had been taken out of action, whom were we fighting?" As
in earlier acts, lower echelon analysts then discredit Westmoreland's
claims that he had made the right decision. Sam Adams makes his last
appearance to assert that, after Tet, his estimates finally reached the
White House where they were used to brief a gathering of Johnson's council
of "wise men," Dean Acheson, George Ball, Arthur Goldberg,
Maxwell Taylor, and others. Realizing the magnitude of his error. Lyndon
Johnson steps down from the Presidency. Less fortunate Americans cannot
drop out: twenty-seven thousand Americans die before the inevitable Communist
victory in 1975.
Truthfulness, a greater sense of duty, honor, and country
could have averted the Vietnam tragedy. Furthermore, an informed public
could have checked our war machine from continuing in an obviously futile
direction.
The Initial Response--Laurels, Then Darts
Many intelligent viewers of The Uncounted Enemy:
A Vietnam Deception did not see any problems with it. Immediately
after the show, Burton Benjamin--who would later play a pivotal role
at CBS in exposing the flaws of the program--turned off his television
set with pride: "I felt that I had just watched one of the
most remarkable documentaries that CBS News had ever produced. That
this kind of maneuvering could have happened during a war so futile
and pointless-~a war I had seen first-hand during two trips to Vietnam--sickened
me...I told my wife that The Uncounted Enemy might well rank
with two of the more celebrated CBS Reports of the past, Hunger
in America and The Selling of the Pentagon. (FP, 36)
The senior CBS producer was not alone in his high opinion
for the program. In an unusual editorial, the New York Times showed
that the thesis of the program had been accepted unanalytically by America's "newspaper
of record:" "Those captured documents 'of which he boasted
were in truth packed with accurate information--but the summaries he
received were doctored, to keep the press from drawing an erroneous and
gloomy conclusion, in General Westmoreland's words" ("War Intelligence,
and Truth, 23). In a review for The Wall Street Journal, Hodding
Carter--who like Burton Benjamin, would later make a 180 degree volte-face-recoiled
from the program's revelations; like the New York Times, Carter
hoped aloud that similar machinations were not taking place in relation
to Central America. Even William F. Buckley joined the short-lived bandwagon
for The Uncounted Enemy in a syndicated column. Buckley described TUE as
a "truly extraordinary documentary" which "absolutely" proved
that Westmoreland had lied to Americans about enemy strength during a
crucial period of our involvement. Lesser luminaries in the press and
the Washington political scene followed suit until a series of protests
highlighted problems with the methodology, content, and cinematic manipulation
of the ninety-minute special.
The following Tuesday, Westmoreland, along with others
in the intelligence chain attacked by the program, held a press conference
at Washington's Army-Navy Club. For two hours, the press was treated
to general statements about errors of concept and fact in the program
in addition to a series of clips from the program followed by rebuttals.
Ambassador Ellsworth Bunker defended the intelligence of his "country
team." Colonel Charles Morris, the officer to whom Colonel Gains
Hawkins reported, denied that Hawkins had voiced reservations during
Order of Battle debates. Westmoreland's Chief of Intelligence during
Tet, General Philip Davidson, dismissed the complaints of junior officers
on the basis of their not having access to all relevant information on
enemy strength and enemy intentions. General Daniel Graham took over
the job of critiquing clips from the The Uncounted Enemy. Finally,
George Allen's superior at the CIA, George Carver, revealed that it was he
and not Westmoreland who had suggested dropping the Self-Defense
forces from the numerical portion of the Order of Battle.
The press conference received wide coverage and set
in motion a debate which would have two components: Vietnam and the American
Press. Westmoreland was the dramatic player for the Vietnam veterans
and officials; CBS took on the role of the press. Some observers like
Stanley Karnow would laugh off the confrontation: "They were both
losers from the beginning. CBS did a lousy program, and Westmoreland
never understood what the war was about" (Benjamin, Fair Play,
202). Most Americans took interest in the standoff because they were
still trying to sort out the meaning of the Vietnam experience and the
relationship of the press to our country's perception of its first "television
war" (Rollins).
A Survey of Errors and Distortions
Shortly after the Westmoreland press conference, Sally
Bedell and Don Kowett of TV Guide began an in-depth examination
of TUE from the perspective of fairness and balance. At least
initially, CBS granted full access to interview transcripts, outtakes,
and personnel. Bedell and Kowett also talked with those who had been
interviewed for the program--whether their interviews had been used or
not. When it appeared on May 22, 1982, the article was entitled "Anatomy
of a Smear" and it came down hard on Producer George Crile. Immediately
after TV Guide hit the checkout counters across the country, CBS
called about Burton Benjamin to conduct an internal investigation to
test the validity of claims made by Westmoreland, TV Guide, and
a host of angry voices. The following critique is an amalgam of these
findings, plus in findings from a research base I have accumulated over
the last twelve years as a Vietnam veteran, media scholar, and television
producer.
1. Methodology:
Producer George Crile's key error was his single-source
dependence on Sam Adams, the retired CIA analyst. Even friendly students
of the Westmoreland controversy agree that Adams was obsessed by the
numbers controversy; his record demonstrated that he had gone to great
lengths to get his reports to the top of the government chain and, when
those reports had been rejected, had attempted a variety of ploys to
force them on the next layer of bureaucracy (Brewin, 12-15).
Beginning in 1965, Adams was assigned to research enemy
strength and morale in Vietnam. During the late summer of 1966, Adams
received translations of enemy documents which caused him to question
existing Order of Battle figures for his province and, by extrapolation,
for the rest of Vietnam. In Gains Hawkins, a fellow low-level analyst,
Adams found a kindred spirit. When his superior, George Carver, turned
a deaf ear to Adams' speculations, Hawkins listened. In May, 1968, Adams
was so frustrated at the insensitivity of his superiors that he filed
charges with the CIA Inspector General. According to George Carver, "Sam
wanted to get Richard Helms fired and Westmoreland court-martialed" (Kowett,AMH,
42). Adams volunteered to appear in defense of Daniel Ellsberg and Anthony
Russo during their trial because he said it made no sense to "hang
a man for leaking faked numbers" (Brewin,15). Much to the Colonel's
dismay, Adams also volunteered the services of recently retired Gains
Hawkins who swore under oath that there had been no "cap" on
figures. During 1975, Adams carried his crusade to Congressman Pike's
House Select Committee on Intelligence where he received a sympathetic
hearing, but not on the issue of a conspiracy. Finally, with the
help of an editor at Harper's Magazine-whose name was George
Crile-Adams found a national forum for his theories ("Vietnam Cover-up").
When George Crile moved to CBS as a producer of documentaries, he recontacted
Adams.
Crile was guilty of not revealing Adams' obsessive background
to supervisors at CBS News, specifically Associate Producer Joe Zigman,
Executive Producer, Howard Stringer, and the Vice President for Documentaries,
Roger Coloff. Most critics of the process believe that any or all of
these supervisors would have been turned off by the project had they
known about the Pike Committee Report. Unlike the unbalanced assemblage
of rushes screened for the news executives, the Pike Committee hearings
allowed officials like George Carver to submit the Adams thesis to withering
analysis. For example, when the Tet attacks came at the end of January,
1968, they revealed an enemy force of 80,000 men, not the 600,000-man
juggernaut predicted by Adams (Kowett, 48).
Based on his work as a researcher for previous Vietnam
documentaries, Howard Stringer, the Executive Producer, should have been
aware of LBJ's thinking at Tet--especially, Johnson's awareness that
an attack was coming and that it would be an all-out, nation-wide (Benjamin,FP,83).
The manner in which Crile spoon-fed the Adams findings to executives
precluded independent thinking on their part; the frequent intervention
of Mike Wallace as a protector of Crile further interfered with the CBS
oversight (Kowett,118). Finally, no one seemed willing to heed the warnings
of the program's editor, Ira Klein. Klein went to Zigman on two occasions.
In despair with the system, Klein went to TV Guide and became
the key source for its explosive article (Kowett).
As General Phillip Davidson would point out after the
broadcast, there were fundamental problems with research methods for
the show. First, Davidson reminded CBS that it was not unusual for commanders
to interpret and modify data submitted to them by the intelligence chain,
sometimes as a matter of judgment and sometimes--as in Vietnam--because
the commanders had access to secret information: "During the Vietnam
War the dissemination of certain very sensitive intelligence was limited
to a few civilian and military leaders in key positions. This was necessary
to protect the source of the intelligence...Most of the junior officers
who appeared on the program had no access to this sensitive intelligence.
Their superiors, who did have access often disapproved the work of the
junior analysts because the senior official knew... that the analyst's
views were invalid, inaccurate, or incomplete." (Benjamin Report,
34532) Commanders in Vietnam had electronically-supplied information
which gave them a special edge.
Second, Davidson pointed to a clear error of approach
to the entire intelligence debate. Davidson, Carver, Westmoreland, Rostow,
Taylor, and a host of government and military officials had acknowledged
that there was indeed a debate within the intelligence community
about enemy strength (BR, 34533). The debate was so well known, that
President Johnson chided Rodger Helms and others about the inability
of the experts to resolve it. In the fall of 1967 the proposal formulated
by George Carver (not William Westmoreland) resolved the debate.
Producer George Crile's excessive dependence on Sam Adams, together with
his own need to turn the debate into a struggle between villains and
heroes, led to a portrayal of the discussions as a struggle between self-interested
officials and self-effacing researchers. In his program proposal to CBS
News, Crile used the word "conspiracy" no less than twenty-four
times. The term mirrored Sam Adams's obsession, Crile's own drive to
find malefactors in high places, and the adversarial style of CBS' most
popular news series, 60 Minutes.
2. Interviews
The Westmoreland interview was central to the production--both
as Wallace and Crile prepared for it and after they had succeeded in "rattle
snaking" the retired general. First, Westmoreland was not adequately
prepared for the interview. Crile gave him a list of five topics over
the telephone, but really planned to discuss the numbers debate, the
fourth item on the list (Benjamin,FP,54). After the interview, Westmoreland
complained that he had not had adequate time to consult sources from
the 1967-8 period; upon returning home to South Carolina, he sent Crile
a large packet of materials and a cover letter asking the Producer to
use his considered responses. (Both TV Guide and Benjamin later
came down hard on Crile for this lapse.) When Crile saw the dailies from
the Westmoreland interview, he yelled: "I've got you! I've got you!" (Kowett,
83). These do not seem to be the words of a journalist.
Some of Westmoreland's corrections are worth pointing
out. When questioned about the relationship between the number
of enemy killed to the number of wounded during Tet, Westmoreland in
the New York City interview gave the standard textbook answer of 3:1. TUE then
went into a long computational sequence with graphics to show the implausibility
of these figures, given the pre-Tet estimate of enemy strength. Once
back in South Carolina, Westmoreland realized that the figure actually
used in 1968 was a ratio of 1.5 wounded for every 1 killed, a ratio with
significantly different extrapolative consequences. In addition,
Crile had on hand the official post-Tet report on enemy deaths and casualties,
a document which validated Westmoreland's correction. As an advocate
of the Adams thesis, Crile chose to stick with the incriminating film.
Westmoreland realized how badly he had performed on
camera. In the hope that others might be more eloquent on his behalf,
he urged Crile to interview officers in the intelligence chain who would
deny the Adams thesis. Many of these experts later appeared at the Westmoreland
press conference to reprehend TUE: Ambassador Ellsworth Bunker,
Robert Comer, Lt. Gen. Daniel Graham, Gen. Walter Erwin, Jr., George
Carver, and William Colby. Only Graham was interviewed by Crile and,
from two hours of material, only 22 seconds were chosen. The three-hour
interview with W.W. Rostow, LBJ's National Security Chief, never saw
its way to the screen, although Rostow made it clear through letters
to the New York Times and detailed memoranda for the record that
he considered Crile's work poorly researched. Rostow and others would
later have their day on TV when PBS broadcast its expose of TUE.
Still, CBS guidelines require producers to allow accused figures like
Westmoreland the opportunity to defend themselves, leaving the conclusions
about guilt or innocence up to the viewers. When questioned by Benjamin
about this lapse, Crile responded: "Westmoreland was not the show." Benjamin's
retort was short and to the point: "He came out as the heavy, George" (Benjamin,FP,
115).
The imbalance in presentations was computed by Benjamin;
those supporting the Adams conspiratorial thesis were given 19'19" to
present their side (supported by narrator Mike Wallace), while the command
position was barely sketched by Westmoreland for 5'37" and by Daniel
Graham for an additional 22". Benjamin suggested that there was
more room for balance in a 90 minute program. In the summary of his internal
report, Benjamin began with a plea for balance: "The premise was
obviously and historically controversial. There was an imbalance in presenting
the two sides of the issue. For every McChristian, there [should have
been] a Davidson; for every Hawkins, a Morris; for every Allen a Carver" (34511).
In developing his interview pool, Crile showed favoritism
toward some sources while being harsh to others. General Westmoreland
was not told about the true topic of his interview (see above), nor was
Sam Adams present for the Westmoreland session--although he was allowed
to sit in for many interviews and even conducted a few, himself. But
Westmoreland was not the only witness treated harshly. Graham and Rostow
were both interviewed in classic Mike Wallace prosecutorial style. In
addition, the Benjamin Report found that supporters of the Adams thesis
were given extraordinary attention. Sam Adams was rehearsed for an entire
day before his interview; the Adams farmhouse in Northern Virginia was
practically redecorated by Crile in an attempt to develop the right mise
en scene for his key accuser. A transcript reveals that Adams was
constantly stroked by Wallace with such expressions as "you're doing
fine, Sam" and "That's a great response, Sam." Benjamin
labeled such treatment as "coddling" (BR,57). Adams was never
identified as a paid consultant for CBS nor was it made clear
that he participated in a number of the interviews for the show.
Crile chose not to interview George Carver on camera.
Instead, he focused on George Allen, a friend of Adams who shared the
paid consultant's obsession. In violation of CBS guidelines, Crile brought
Allen to the editing room to see other interviews in the "pool." Furthermore,
Allen was interviewed over the same questions until he proved himself
to be "convincing" witness (BR 57; FP, 113-4). The choice of
Allen over Carver was clearly made to support Adams rather than expose
the truth; after all, it was Carver who was in charge of the Vietnam
numbers and not his subordinate. Benjamin was very unhappy that Crile
had shown such solicitude to one side of the issue (FP,114).
3. Editing
CBS News under Frank Salant formulated guidelines for
documentaries after a controversy surrounding its Selling of the Pentagon revealed
a number of distorting editing tricks. Documented by Mann Mayer in About
Television, these clever uses of cutaways, reverses, and transitional
devices produced statements by Department of Defense officials which
supported the thesis of the program, but did not represent what had been
said (250-76). In his zeal to prove the conspiracy thesis of his program,
George Crile committed some of the same tricks and with the same results--he
was caught.
In the first act of the program, Col. Hawkins and Gen.
McChristian counterpoint Westmoreland's statements. The program gives
the impression that all three men are talking about the same meeting
and the same report. Actually, Hawkins and McChristian are talking about
two different events, at which only one was present; in addition, Westmoreland
seems to be talking about one meeting, but the transcripts reveal that
he is talking about two sessions, one in Saigon and one in Hawaii. The
flow of images and patter is so deft that the naive viewer--even the
expert viewer-assumes that all three men are discussing a single meeting
after which an unacceptable report was suppressed.
The dramatic close of act two seems to address the moral
implications of this meeting. General McChristian explains that, although
the Uniform Code of Military Justice does not cover such matters, his
faithfulness to the motto of West Point assures that he would not suppress
intelligence figures. What viewers could not have known was that McChristian
was responding to a hypothetical question. Clever editing of the hypothetical
in a sequence of detailed responses to the numbers question provided
a principled and focused analysis of the duty of a moral man at MACV
during the latter months of 1967.
Events are manipulated to create an artificial flow
at a second crucial moment in the narrative. Toward the end of act three,
Col. George Hamscher appears to be talking about a meeting he had with
Westmoreland during which the commander asked his intelligence staff
to cut figures arbitrarily. Actually, the editing cleverly combines two
unconnected events. Hamscher is commenting on a National Intelligence
Estimate meeting of August, 1967 while Westmoreland is commenting on
a Saigon meeting of September, 1967. In exasperation, Benjamin described
this legerdemain as creating a scene in which "Westmoreland
was put in the context of talking about a meeting he did not attend in
a colloquy with an officer, Hamscher, he had never met" (FP, 81)
Editing is employed a few times to make Westmoreland
seem mendacious. During the interview for act one, Westmoreland made
as many as ten attempts to defend his decision to discount the Self-Defense
forces and to put them into a special intelligence category. Rather than
use these sound bites, Crile selected portions of the responses which
made the General look confused and guilty. One of the points made by
the documentary was that LBJ did not like to receive bad news from the
field: the implication, of course, was that Westmoreland created a cap
for the enemy strength figures to please his boss. Below (with portions
used in italics) are Westmoreland's responses on the topic of "bad
news:" "Well, Mike, you know as well as I do that People
in senior positions love good news, and they don't like bad news,
and after all, its well recognized that supreme politicians or leaders
in countries are inclined to shoot the messenger that brings bad news.
Certainly he wanted bad news like a hole in the head. He welcomed
good news. But he was given both good and bad, but he was inclined to
accentuate the positive." Later, in an unused sound bite, Westmoreland
stated directly that Johnson was given a full picture of the enemy situation
in Vietnam: "...that doesn't mean we didn't give him bad news. We
did give him bad news." By omitting this last quote and by cleverly
cutting into the block quote, above, TUE gave the impression that
Westmoreland was playing to the moods of his Commander-in-Chief.
Keeping in mind that Westmoreland had not briefed himself
on the numbers issues prior to his interview, it is not surprising that
he had problems with details. Toward the end of act four, Wallace (apparently)
catches the General making a revealing slip. Act four begins with narration
about the infiltration of North Vietnamese regular troops immediately
prior to the Tet offensive. Col. Russell Cooley comes on camera to state
that there were as many as 25,000 moving south, a number confirmed by
Westmoreland during the New York interview. After a narrative transition,
the program cuts to a Meet the Press clip from 1967 in which Westmoreland
says that infiltration is at a rate of 5500-6000 per month. When confronted
with the disparity of his statements, Westmoreland is confused: "Sounds
to me like a misstatement. I--don't remember making it. But certainly
I could not retain all these detailed figures in my mind."
Close examination of this juxtaposition of statements
reveals some problems for TUE. In his full response to the Meet
the Press panel, Westmoreland had actually said that: "I
would estimate between 5500 and 6000 a month. But they do have the
capability of stepping this up." When screening this response to
CBS executives, Crile, according to Benjamin, "went into a frenzy" when
he discovered that the qualifying remark had been left in for the editor
as a trim. Subsequent screenings for superiors and subsequent renderings
of the quote would leave the qualifier out. In his post-interview letter
to George Crile, Westmoreland documented his original response and asked
that CBS not use his New York figure. When pressed on this matter, Crile
told Benjamin that he did not see the correction, because it was not
mentioned in Westmoreland's cover letter; in addition, Crile said: "the
fact that we ambushed him a little doesn't bother me" (FP.145).
Furthermore, neither TUE's narrator not its interview sources explained
that infiltration figures were typically "soft" until three
months after the fact--which meant that Westmoreland would not
have precise figures for November infiltration until sometime in January.
4. Narrator
It has been rumored that one of the most feared secretarial
announcements in the corporate world is, "Mike Wallace is here for
your interview." For TUE, Wallace was employed to grill the "hostile" witnesses:
Westmoreland, Rostow, and Graham. To get him into the picture with CBS'
paid consultant and whistle blower, Wallace was also asked to interview
Sam Adams. Beyond that, Wallace did very little research on the show
and was in his own words, "mostly cosmetics." Almost all who
have written about The Uncounted Enemy have speculated on the
Mike Wallace approach to this controversial program against the backdrop
of the CBS tradition of E.R. Morrow, Fred Friendly, Charles Collingwood,
Douglas Edwards, Eric Sevareid, Walter Cronkite, and Richard C. Hottelet.
The "old school" at CBS News was concerned with investigative
journalism and the understanding of twentieth century history. As the
lead on-camera talent for 60 Minutes since 1968, Wallace had developed
an effective style of interviewing which, through the showmanship of
Producer Don Hewitt, had made the Sunday night program one of America's
favorite pastimes--not to mention a profit-maker for CBS. George Crile
counted on the draw Mike Wallace would bring to 'TUE and relied
on the Wallace interview style to "break" Westmoreland
Mike Wallace was not a journalist in The Uncounted
Enemy; he was a hired gun. Just as Crile was totally dependent
upon Adams for the thesis of the program, so was Wallace dependent
upon Crile for his understanding of the issues. When Wallace did ask
questions, he was invited by Crile to view carefully edited sequences
from interviews pruned of information which would contradict the program's
thesis. Wallace did not read the Westmoreland letter and packet of
supporting information; rather, he relied on Crile's assurance that "Westmoreland
doesn't bring anything to our attention that is particularly relevant.
Certainly nothing that causes concern and requires a new look at anything
we have been asserting" (Benjamin,FP, 115)
Mike Wallace was willing to take credit for the program
while it was riding high. During the post-production phase, he was often
brought into discussions with supervising executives to back up Crile's
editing decisions. When the program became a cause celebre, Wallace
used his personal contacts with Abe Rosenthal, executive editor of the New
York Times to assure that the newspaper of record would undercut
a review of Hodding Carter's Inside Story (PBS) investigation
of the controversy. In these actions, Wallace threw his weight around
as an influential, neglecting, in the process, to consider the substance
of in-house and peer criticism. When Ira Klein, the film's editor, brought
up the editing problems discussed in this paper, Wallace quickly left
the room; on the other hand, when rumors began to point to Klein as a "leak" in
CBS News' effort to stonewall investigation of TUE, Wallace visited
Klein's editing bay for a few memorable finger-pointing minutes. Such
behavior was more in the spirit of Watergate than the tradition of Murrow.
Despite his lack of understanding of the issues and
despite his lack of research, Wallace added a considerable aura of authority
to the expose. Viewers would naturally associate his role in the
program with the countless investigations he had conducted during his
fourteen years with 60 Minutes. Crile placed the host in
a library setting with books, lamps, and subdued lighting. The speaker
was supposedly reflecting upon the results of intense research. As narrator,
Wallace would provide bridges between interviews; such bridges were not
merely neutral. Hostile witnesses could be introduced or followed by
commentary and interpretation which could negate the significance of
their statements. On the other hand, friendly witnesses could be presented
as authorities. The omnipresence of Wallace as on camera host, as interviewer
of the most important friendly witness, Sam Adams, and as disembodied
voice of history was an essential factor in the program--both in getting
it on the aid and, once broadcast, making it an effected exposure of
malfeasance in high places.
Soon after The Benjamin Report was rendered
in July, 1983, Van Gordon Sauter issued a public memorandum about the
failures of The Uncounted Enemy. While standing by the substance
of the broadcast, Sauter focused on the absence of significant involvement
by Mike Wallace. Sauter asserted that "The greatest asset of CBS
News is its credibility" and linked that credibility to the role
of its journalists in major documentaries. Sauter explained that, "on
projects of a complex and controversial nature, the full involvement
and collaboration of the principal correspondent is vital. Future assignments
will take this essential need into consideration" (Kowett, 222).
This was a public slap on the wrist for Mike Wallace. Just prior to being
called to testify at the Westmoreland trial, the despondent correspondent
collapsed in his apartment from an overdose of prescribed medication
(Boyer,193). Evidently, public exposure was not so easy to receive as
to give. In any case, TUE should have taught CBS that the Murrow
tradition of serious content was more reliable than the Wallace/6O
Minutes mini-tradition of address. The public tuned in for the entertainment
provided by the latter, but would, in the long term, respect only the
former.
5. Script--factual errors
During act three, Mike Wallace confronts General Westmoreland
at the New York interview with "his cable" in which Wallace
says, the General talked about the problems of numbers within the context
of good news: "We have been projecting an image of success over
recent months." Wallace comes back to the cable at another point.
Two problems of fact detract from this segment in the inquiry. First,
Westmoreland was not the author of the cable; it had been written by
his deputy, Gen. Creighton Abrams. Second, Wallace's reading from the
cable was selective for the cable had actually said: "We have
projected an image of success over recent months and rightfully so." Further
study of the entire cable would have contradicted in detail the thesis
that MACV felt it was losing in Vietnam. What viewers were left with,
however, was a portrait of a sweating and lip-licking General caught
with his hand in the intelligence cookie jar.
At the end of act one, Wallace gives the impression
that Gen. McChristian was creating too many waves at MACV. The act ends
with Wallace explaining that "Shortly after Westmoreland suppressed
his intelligence chief's report, General Joseph McChristian was transferred
out of Vietnam. It was at this point, we believe, that MACV began to
suppress, and then to alter, critical intelligence reports on the strength
of the enemy." Viewers are left with the impression that the last
opponent to manipulation was McChristian.
In fact, Westmoreland had asked to have McChristian's
tour extended as J-2 for MACV. In keeping with Pentagon personnel
practices, the general was rotated out to a command billet at Fort Hood,
Texas. As McChristian later explained, "I didn't want to remain
just an intelligence specialist" (Benjamin, FP, 83). Transcripts
of McChristian's interviews reveal that he Repeatedly denied being pressured
to manipulate figures. Even the response used in TUE was edited
to ignore McChristian's qualifications. Uncited was his remark that "nobody
ever asked me that" [to keep figures down]. Thus, the script was
wrong on a major point, the reason for McChristian's transfer, while
editing his statement to support this incorrect interpretation. Facts
were not allowed to interfere with the program's thesis.
If the primary thesis of TUE was that General
Westmoreland suppressed true estimates of enemy strength from the public
and the President, the secondary theme of the program was that Tet was
such a great surprise because of inadequate information. The basic question
was: "Did Lyndon Johnson know that the Tet attacks were coming?" Act
five of TUE makes a number of claims. Repeating the errors of
newspaper reporting in 1968, it asserts that Westmoreland requested 206,000
troops as reinforcements: "it seemed to be an admission that half-million
American soldiers already in Vietnam couldn't cope with the enemy." The
whole matter of the 206,000 man troop request--and the press misunderstanding
of its purport--has been treated at length by Herbert Schandler in his Unmaking
of a President, a book published some five years prior to the broadcast
of TUE. Schandler explains that The Joint Chiefs of Staff were
attempting to replenish the strategic reserve under the guise of helping
Westmoreland in his time of need. The full number was not needed in Vietnam.
George Crile and Sam Adams should have known that by 1982 (Schandler,
105-20). Instead of clarifying a confused historical incident, TUE exploited
a 1968 misunderstanding to advance its thesis.
Immediately after the troop request fallacy, TUE claims
that the inner-circle of "wise men", who shared Tuesday lunches
with President Johnson, finally saw the light about Vietnam because Sam
Adams figures finally got through to them. As a result, they urged that
the President to find a negotiated solution--not so much because of developments
on the battlefield, but due to the impact of Tet on the American public
(Schandler, 262). The wise men told Johnson "to begin to reduce
the American involvement in Vietnam and to find a way out" (Schandler,
262). By way of the juxtaposition of footage, it is implied that Lyndon
Johnson withdrew from the Democratic primary because of his shame over
Tet. This assertion seemed correct in 1968, but many sources published
since--by Dean Rusk, Walt Rostow, and others--have shown the tenuousness
of that connection.
Act five concludes with a dramatic statement about
America's defeat in Vietnam. Footage of the April 30 invasion of Saigon
by North Vietnamese troops, to include the assault on the Presidential
palace, is shown over commentary by Mike Wallace. Filmmakers know that
the conflict between visual and aural elements will always work out in
favor of the visual; this principle is important because it shows the
intent to undercut Westmoreland and to draw connections between his villainy
and the suffering that would inevitably follow his suppression of truth: "Two
months after the President's speech, General William Westmoreland was
transferred back to Washington and promoted to become Chief of the Army.
To this day, General Westmoreland insists that the enemy was virtually
destroyed at Tet. Be that as it may, the fighting in Vietnam went on
for seven more years after the Tet offensive. Twenty-seven thousand more
American soldiers were killed; over a hundred thousand more were wounded
and on April 30th, 1975, the same enemy entered Saigon once again, only
this time it was called Ho Chi Minh City.
Writing from the vantage point of 1989, a time when
most of the networks have made documentaries conceding that Tet
was a military defeat for the Viet Cong, it is easy to see the error
of TUE's concluding statement. Still, there were significant works of
journalism and scholarship in book form in 1981-2 which, had Crile performed
responsibly as a journalist. would have thrown this concluding assertion
into question. The producer came down to a decision about whether to
print the facts or the myth; since the myth supported his theses, he
chose the latter course.
All this leads back to the basic question posed by
history and the documentary: "Did the President know and when did
he know it?" The answer is clear. Lyndon Johnson's White House was
plugged in to all sources of information, to include those sources feeding
MACV. Walt Rostow, the National Security Chief, had been an OSS officer
in World War II and took a special delight in being a whiz on battlefield
statistics. Rostow's enthusiasm and prescience has a special pertinence
to TUE. A lower echelon CIA functionary named Joe Hovey is interviewed
in act four. The show gives Hovey credit for predicting the Tet offensive
as early as fall, 1967. According to the program, this insight did not
move up the intelligence chain, giving evidence that the "diffuse
machinery of American intelligence......... breaking down." The
program neglects to mention information Crile had on his unused, three-hour
interview with Walt Rostow: Hovey had conducted his special investigation at
Walt Rostow's request! In other words, the White House had a better
grasp of the likely developments than either MACV or the CIA! Naturally,
such a possibility had no place in Crile's expose. When questioned
about this problem, Crile dismissed Rostow: " He was intellectually
dishonest in the academic community, which is why he wasn't able to get
any positions with Northeast universities" (Benjamin, FP, 118).
The bottom line on Presidential foreknowledge of Tet
attacks is that Johnson certainly knew about them in advance. In fact
he briefed his allies in a secret talk to the Australian cabinet on November
27, 1967. Johnson, Rostow, the Joint Chiefs, Westmoreland all saw Tet-correctly--as
a Battle of the Bulge effort, a sign of desperation rather than strength.
The ultimate difference between the Bulge and Tet, of course, was that
the Tet offensive was successful in destroying America's will to fight.
What seemed to frustrating to American leaders was that it was a massive
military defeat for the Viet Cong, but an enormous psychological defeat
for the American efforts in South Vietnam.
Many have blamed Lyndon Johnson, retrospectively, for
not giving the American people his Australian briefing and for not going
on television after the attacks to bring the country together for the
next phase of the struggle. If there was an error committed at Tet by
Lyndon Johnson, it was an error in public relations and leadership--not
intelligence. Certainly the war went on and, sadly, more Americans were
killed and wounded, but the onus lies more in a combination of factors:
Lyndon Johnson did not perform as a President should in a time of crisis;
on the other hand, the American press misreported the Tet offensive and
gave the American public melodramatic impressions which truthful, official
statements could not contradict. As a result, America began a long process
of disengagement from Vietnam after Tet, 1968.
Conclusions
The two major premises of The Uncounted Enemy: A
Vietnam Deception were invalid. Not only did the Johnson White
House know about the Tet offensive in advance; staff members knew about
the forthcoming attacks before any other government agency. Second,
the Tet show of force did not discredit Westmoreland or Johnson as
liars undone by history; rather, the media impact of those attacks--especially
on television--created a conventional wisdom which could not be refuted
(Rollins). The basic fallacy of these two pillars should remind readers
of a notion which surfaces early in TUE: General Westmoreland wanted
to readjust the Order of Battle because "the people in Washington
were not sophisticated enough to understand and evaluate this thing,
and neither was the media." By fixating with Sam Adams on a bogus
issue (how to count the Self-Defense Forces), by projecting that issue
forward in time as a central factor in our defeat in Vietnam, George
Crile's ninety-minute documentary proved not the validity of its two
arguments, but the wisdon of General Westmoreland's prediction.
More serious for CBS as an institution was the public
rancor inflamed by the Westmoreland controversy. From the Left, influential
writers like Tom Shales castigated CBS for assigning Burton Benjamin
to conduct an internal inquiry. Many other commentators shuddered over
the prospect of a "chilling effect" on future crusading documentaries.
More dangerous rumblings came from the Right. In January, 1985, associates
of Jesse Helms filed papers with the Securities and Exchange Commission,
declaring their desire to join with others to become "Dan Rather's
boss." Two months later, Ted Turner began to orchestrate his "junk
bond" assault on CBS. Ivan Boesky's name echoed in the upper-story
halls of "Black Rock" where CBS executives, in defending the
corporation, amassed considerable debts (Bover). Finally, in desperation,
the company turned to Lawrence Tisch, a tough-minded businessman who
promised to favor CBS News. The news division begged for Tisch; unexpectedly,
once in power, her ordered mass firings and cut the news budget by $33
million.
Where there were many factors leading to the demise
of CBS, certainly the Westmoreland episode did much to strip the network
of its aura of fairness, balance, and trust. An arbiter of American life
became just another interested party in the marketplace of ideas (Boyer,Joyce).
In the down sizing of a great institution, George Crile's program was,
indeed, the most dangerous "uncounted enemy" of all.